The platform is rolling out a fresh option that permits them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global launch. This shift comes amid a increase in AI-generated material, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.
Our research shows that many people enjoy content made with AI tools, including digital art to informative clips, and we want to offer the community the power to see more or less of that, according to their own preferences,” said a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its network tagged as made with AI. Overall, more than 100 million pieces of content are submitted to the app every day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI content they view by using the “manage topic” setting in the app and selecting the AI content topic. Other topics that are already be controlled under the setting include news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines oblige users to label “realistic” AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any realistic artificial content that is not labeled can be taken down under its terms of service.
Additionally, the platform will from now on apply an “AI-made” watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The company is furthermore establishing a $2m educational fund for specialists and groups to create educational content about ethical AI use. This program will benefit educational bodies focused on training coding and technology.
Platform Protection
The platform has supported its moderation strategy, following discussion over plans to lay off a large number of content moderators in the United Kingdom. The company is planning to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive explained that people-led review would remain essential, but AI can safeguard staff by eliminating the most distressing content prior to it has to be seen by people. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
